BigCommerce’s Enterprise B2B Edition is delivering outstanding results for B2B merchants. According to a new IDC study, companies using BigCommerce B2B Edition achieved a 391% three-year ROI and recouped their investment in just seven months[1]. North American B2B brands – from U.S. distributors to Canadian manufacturers – can seize on these benefits. The study highlights dramatic efficiency gains and growth, including 37% more efficient IT support teams and 13% higher average order values[2][3].  These findings come as no surprise to Kensium: a Chicago-based digital commerce agency and certified BigCommerce Elite Partner[4][5]. Kensium helps North American companies implement and optimize BigCommerce B2B stores, turning IDC’s research into real-world success.

IDC Study: 391% ROI in 3 Years (7-Month Payback)

BigCommerce commissioned IDC to quantify the business value of its B2B Edition. IDC surveyed B2B organizations and confirmed that BigCommerce B2B drives fast payback and high return. Key findings include[1]:

• 391% ROI over three years. On average, companies earned nearly four times their investment back[1].

• 7-month payback period. Most businesses recouped their BigCommerce investment in under a year[1].

These gains came through faster launches, streamlined operations, and reduced costs – all of which shrink time-to-value. For example, IDC notes that faster implementation and lower infrastructure needs helped achieve the seven-month payback[1]. In practical terms, a $100,000 BigCommerce project could yield about $391,000 in net benefits over three years, making it highly attractive for budget-conscious B2B teams.

Efficiency, Productivity and Stability Gains

Beyond ROI, the IDC study uncovered dramatic operational improvements on BigCommerce B2B Edition. These efficiency gains help explain the high ROI. Notable outcomes reported were[6][2]:

• 37% more efficient IT support. B2B teams needed far fewer IT resources to manage the store (fewer FTEs handling the platform)[2]. Automation, fewer manual updates, and simplified integrations drove this gain.

• 82% improvement in platform reliability. BigCommerce delivered significantly better uptime and stability than legacy systems[6]. The study attributes this to BigCommerce’s modern, cloud-based architecture. Reliable uptime means fewer disruptions for buyers and support teams.

• 24% boost in sales team productivity. By centralizing orders and pricing, sales reps spent less time on manual tasks[7]. Although not specifically requested, IDC also noted a 24% jump in sales-team efficiency (from features like unique pricing tools and integrated CRM)[7].

In short, B2B companies spent far less on maintenance and labor, and got more done. As IDC summarizes, BigCommerce’s combination of scalability and automation translated into lower TCO and faster growth. Kensium customers echo this – when back-end complexity drops, teams can focus on selling, not firefighting.

Growth in Orders and Sales

The IDC study found that BigCommerce not only cut costs, but also grew sales. Improved shopping experiences and personalization led to:

• 13% higher average order value. Companies saw order sizes increase significantly[3]. Enhanced site search, SEO improvements, and streamlined checkout all contributed.

• Faster transaction execution. Checkout and page performance improved by ~25–30%, accelerating purchase cycles[8]. For example, quick modern checkouts sped up transactions, and page load times were about 31% faster on average[9][10].

In dollar terms, IDC found BigCommerce users achieved about $322,000 additional annual revenue per 1,000 customers[11]. This translates to real growth for B2B merchants (more sales without proportional cost increases). For North American companies facing stiff competition, such gains can be a game-changer.

Key IDC Outcomes (Average Results):
- 391% three-year ROI[1]
- 7-month payback[1]
- 37% more efficient IT support teams[2]
- 82% improvement in platform reliability[6]
- 13% increase in average order value[3]

These results come directly from IDC’s independent Business Value study. To dive deeper, the full IDC white paper is available for download on BigCommerce’s website[12]. (See “Download FREE Study” on the BigCommerce resource page.)

Community Perspectives: Reddit Insights

Online forums echo many of IDC’s findings. Reddit discussions show B2B sellers and developers talking about BigCommerce’s strengths and challenges. For example, one experienced user noted constant platform improvements: “I have engaged with B2B Edition for over 6 months and saw changes like every 2–3 weeks. There were lots of improvements so far… the rep portal is on the way”[13]. This reflects BigCommerce’s rapid development – frequent updates mean new B2B features (like a sales-rep portal) keep coming.

At the same time, some users candidly share pain points. In one subreddit a merchant said BigCommerce felt “very complicated” and expensive beyond entry thresholds[14]. Another remarked that earlier versions seemed “clumsy extension[s] on top of a B2C platform”[15]. These comments highlight common B2B concerns – complexity, integration and cost – especially for smaller companies. However, many of those rough edges are being addressed by BigCommerce and its partners. Kensium, for instance, uses its expertise to simplify migrations and customizations so retailers can enjoy BigCommerce’s ROI without the hassle.

In summary, B2B community sentiment is mixed but improving: BigCommerce B2B Edition is rapidly evolving to meet enterprise needs. Users praise its growing list of native B2B features (multi-user accounts, custom catalogs, CRM integration) and appreciate that it’s a true SaaS solution. The IDC data helps quantify what users see anecdotally – that BigCommerce’s headless-friendly, API-driven platform delivers stable, scalable growth for B2B commerce.

Why BigCommerce B2B Edition?

While Kensium supports multiple leading commerce platforms, this IDC study highlights the measurable business impact organizations have seen with BigCommerce B2B Edition.

BigCommerce B2B Edition is earning attention in the ecommerce space for its built-in flexibility and enterprise-grade B2B capabilities. It enables organizations to manage multiple storefronts — whether by brand, region, or customer type — all within a single backend, which supports efficient growth across complex business models. The platform’s API-first architecture and headless compatibility give merchants the freedom to tailor buyer experiences without heavy custom development.

For B2B sellers, BigCommerce offers native tools specifically designed to simplify operations — such as customer-specific pricing, buyer roles and approvals, quote workflows, and bulk-order capabilities. These come out of the box, helping businesses streamline purchasing without stitching together multiple plugins or custom apps.

For organizations seeking value and agility, the platform’s predictable SaaS pricing and low overhead are a strong fit — especially in North America, where cost efficiency often drives platform decisions. The recent IDC study confirms this: businesses using BigCommerce B2B Edition achieved 391% ROI and a 7-month payback, driven by efficiency gains and sales growth. As summarized in the report, brands using B2B Edition are able to “scale faster and reduce complexity” — making it a smart contender for companies looking to modernize their digital commerce stack [20].

Kensium: Your BigCommerce B2B Partner

Building on these strengths, Kensium brings specialized BigCommerce expertise to North American B2B teams. As a BigCommerce Elite Agency Partner, Kensium has deep experience with the platform[4][5]. Kensium’s team helps you harness BigCommerce’s B2B Edition from launch to scale. Services include:

• Seamless Migration: Kensium moves your existing store to BigCommerce with zero downtime or data loss[21], so your customers experience no interruption.

• Custom Front-End Development: The agency builds mobile-friendly, conversion-optimized storefronts (including headless React/Vue front ends) tailored to your brand[22][23]. This means a modern site optimized for performance and SEO.

• ERP/CRM/System Integrations: Kensium connects BigCommerce with your back-office systems (ERP, CRM, PIM, payment gateways, etc.) to ensure data flows smoothly across financials, inventory and marketing[24]. This integration expertise minimizes manual entry and errors – key for B2B wholesalers.

• B2B Feature Configuration: The team configures BigCommerce’s advanced B2B features (customer-specific pricing, account hierarchies, quotes, Net terms, etc.) so you get a true enterprise shopping experience without expensive custom coding[19].

• Strategic Consulting & Optimization: Kensium provides guidance on growing your business – from SEO/content strategy to UX improvements – helping you capitalize on BigCommerce’s scalability[25]. They also offer A/B testing and analytics support to continuously boost conversions.

• Ongoing Support & Performance: After launch, Kensium monitors and optimizes your BigCommerce store for speed and reliability. They offer 24/7 support across time zones, ensuring fast page loads and stable operations as your traffic grows[26].

By partnering with Kensium, North American B2B merchants can implement BigCommerce B2B Edition quickly and unlock its ROI potential. As Kensium’s site puts it: “No matter where you are in your e-commerce journey, Kensium offers the services to help you build, grow, and optimize your BigCommerce store — your way.”[5] With Kensium handling the technical details, businesses can focus on sales while reaping benefits like those IDC identified.

Ready to tap into BigCommerce B2B Edition’s proven value? Talk to Kensium’s BigCommerce experts about designing and launching your scalable, ROI-driven B2B store. You can also download the IDC study for full details on the Business Value of BigCommerce B2B Edition (free from BigCommerce).

FAQ

• Is BigCommerce good for B2B? Yes. BigCommerce B2B Edition is designed for complex selling. Its native B2B features (custom catalogs, customer pricing, quote requests, etc.) meet enterprise needs without custom add-ons[18][19]. IDC reports that B2B Edition drives 391% ROI and greatly improves efficiency[1][27]. Many North American B2B businesses rely on it for a robust, scalable commerce solution.

• What ROI did the IDC study find for BigCommerce B2B Edition? The IDC study found an average 391% three-year ROI for companies using BigCommerce B2B Edition[1]. This means that over three years, businesses earned almost four times back their investment in incremental profits and savings.

• What is the payback period for BigCommerce B2B Edition? IDC calculates a 7-month payback period[1]. In other words, most companies recover their initial BigCommerce investment in under a year due to faster implementation, lower infrastructure costs, and immediate productivity gains.

• How does BigCommerce B2B Edition improve efficiency and revenue? The platform streamlines operations and boosts sales. IDC found support teams became ~37% more efficient[2], and sales teams ~24% more productive[7]. Better site performance and UX led to ~13% higher order values[3]. Overall, companies gained on both fronts – cutting costs and increasing order size simultaneously.

• What services does Kensium offer as a BigCommerce Elite Partner? Kensium provides end-to-end BigCommerce solutions. Key services include platform migration, custom and headless storefront development, system (ERP/CRM) integrations, advanced B2B feature setup (pricing, quotes, catalogs), strategic consulting for growth, and ongoing support/performance optimization[28][29]. In short, Kensium can implement and fine-tune your BigCommerce B2B store so you can focus on selling.

• Where can I get the IDC BigCommerce B2B Edition report? The full IDC white paper The Business Value of BigCommerce B2B Edition is available for free download on BigCommerce’s site. Get the official report here: Download BigCommerce B2B IDC study.

Each of these FAQs leverages insights from the IDC study and Kensium’s BigCommerce expertise, ensuring B2B decision-makers have the latest data and guidance.

[1] [2] [3] [6] [7] [8] [9] [10] [11] [20] [27] IDC Independently Confirms that Businesses using B2B Edition Grow Faster

https://www.bigcommerce.com/blog/idc-bva-study/

[4] Kensium Becomes A BigCommerce Agency Partner

https://www.kensium.com/blog/kensium-becomes-a-bigcommerce-agency-partner

[5] [16] [17] [18] [19] [21] [22] [23] [24] [25] [26] [28] [29] BigCommerce B2B - Customization & Migration Services | Kensium

https://www.kensium.com/bigcommerce

[12] The Business Value of BigCommerce B2B Edition

https://www.bigcommerce.com/resources/2025-b2b-idc-business-value-report/

[13] [14] B2B Edition Sales Ordering Process : r/bigcommerce

https://www.reddit.com/r/bigcommerce/comments/1fiwrym/b2b_edition_sales_ordering_process/

[15] B2B Platform Recommendations : r/ecommerce

https://www.reddit.com/r/ecommerce/comments/1dod1qs/b2b_platform_recommendations/