Riddles Jewelry is in the business of celebrating life’s most important events. They have 61 retail locations in eight states. As a long-time industry leader in jewelry innovation, they not only sell jewelry from reputable manufacturers but also have exclusive the product lines of Noventa Diamonds and Black Hills Gold. Riddles is your go-to retailer of fine-quality diamonds and jewelry at exceptional value.
Riddles needed a faster, more personalized customer experience to keep up with its growing business. They had multiple challenges in addressing the demands of modern-day shoppers. Some of the key challenges Kensium needed to address were:
As you can see, there was a long list of deliverables our teams needed to produce and deliver in a relatively short time.
Progressive Web Applications (PWA) are faster and more agile than native applications (traditional websites). Speed and accessibility are critical factors for search engine ranking. The flexibility of the PWA framework also provides the ability to customize experiences throughout the buyer journey. Built on the backbone of Adobe Commerce (Magento 2) and using Adobe’s PWA Studio, Kensium’s developers created a PWA with features designed to quickly convert customers.
The new Riddles PWA delivered an easy-to-use, best practices, desktop and mobile app experience all in one. The website is fast-loading, available online or offline, and provides customers with a compelling, personalized buying journey.
Throughout this project, Kensium leveraged our partner relationships to provide the customizations and functions necessary to meet Riddles' expectations. Some of the technologies used are:
Since launching the Riddles PWA, website traffic has increased by 47%, translating into an 8% increase in revenue. Our certified developers utilized the robust libraries of features and functions to create a super-fast online experience that customers can access anywhere, at any time. Are you ready to bring your brand into the future? Give us a call, and let’s chat about how Kensium creates PWAs that increase revenue, and helps businesses improve the delivery and conversions of their products and services.