From apparel and building supplies to livestock and automotive parts, this distribution company was offering over 120,000 products from 3,500 different brands. However, they were losing sales due to a clunky, outdated, and overstuffed website.
This business needed to create a better customer experience before Cyber Week, or they would suffer from the usual ailments that befall an unintuitive website: abandoned carts, shorter time spent on the website, and lower average order value. Kensium enabled them to create a unique online experience for their B2B and B2C customers through Magento 2 Commerce, ultimately, leading to better customer satisfaction and increased sales.
Our challenge was to re-platform the website from Magento 1 to Magento 2 and install its new customer-centric functionality before the holiday season. There were various improvements that they required for their overall customer experience:
After going through discovery and scoping phases with strong collaboration on both sides, Kensium’s award-winning Magento and Acumatica professionals were ready to get to work.
Kensium implemented the following solutions for our client:
With these solutions implemented, this merchant produced exceptional promotions and buying journeys for Black Friday and Cyber Monday.
Kensium implemented Magento 2 Commerce, which comes standard with catalog and cart price rules.
When the merchant wants to kick off a sale at midnight, there is no need to run a reindex on the website. The promotions will run according to the pre-defined rules. Using Magento 2 Commerce, this company also created discounts based on customer order history, with a detailed discount breakdown automatically generated on the front end. The company also made use of the following Magento 2 promotional features:
This company worked closely with Kensium to implement a range of inventory control benefits:
Now their applications and data are consolidated and accessible from any location. That ensures that everyone is using the same set of information and processes. By consolidating all inventory information in a single cloud solution, this company reduced its IT costs significantly and achieved the visibility and real-time data it needed.
The merchant’s website now supports external gift cards, gift wrapping, and express pickup. And a new, customized checkout process captures and stores buyer profiles to auto-fill form inputs, personalize promotions, encourage repeat purchases, and more.
Customer profiles now have a range of benefits, particularly for repeat buyers:
These are the percentage gains comparing this company's performance between Black Friday Weekend 2019 and Black Friday Weekend 2020:
1.64% transactions
15.98% Revenue
14.11% AVG. Order Value
Through Kensium’s guidance, our customer was able to build and design a better shopping experience that led to:
If your customers are struggling with a confusing website and unintuitive buying journey, consider a technological upgrade. Kensium offers complete end-to-end solutions from the ERP back office to the front-facing eCommerce platform. Contact Kensium today.