SEO Lead

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Overview

The SEO Lead works closely with department heads and development teams to ensure our clients' SEO best practices, roadmaps, and strategies are followed. You'll contribute to pitches and review SEO techniques on newly developed code as a critical contributor. In addition, the SEO lead implements current SEO techniques and stays updated on new methods to help our clients increase their online presence. 

Who Are You?

You are passionate about SEO techniques and helping brands increase their online presence. In addition, you love learning new ways to optimize websites through research, analysis, and suggesting changes to improve current strategies. 

Responsibilities

  • Implement new SEO techniques using basic and advanced SEO strategies (Technical On-Page SEO, Link Acquisition Skills, Page content optimization, etc.)
  • Suggest search engine optimization recommendations by analyzing data using analytics tools.
  • Suggest changes to make the website more SEO compliant
  • Perform regular site audits for clients (technical, links, content) and recommends optimizing the site.
  • Make on-page recommendations based on keyword research, working closely with the development & marketing teams
  • Create project specifications, low-level documents, and strategies for the entire project
  • Keyword research, analysis, and implementation into content and other aspects of websites
  • Manage and improve current and new organic search results for a portfolio of keywords
  • Stay on top of the latest SEO techniques, algorithm changes, and updates from Google, Bing, etc.
  • Conduct competitor research using tools for benchmarking and identifying new strategies for optimization (organic)
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
  • Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Collaborate with sales, technical and partner teams to drive synergy
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Develop near and long-time organic strategies and campaigns for clients (internal & external)
  • Lead marketing activities for the entire project(s) and helps team members meet clients' expectations
  • Able to interpret business requirements and functional specifications

Requirements

  • Bachelor's Degree or MBA in a related field 
  • 5+  years of experience in managing and developing SEO strategies
  • Expert knowledge and substantial experience as Digital Marketing – SEO Analyst across various business domains.
  • Good working knowledge of Google Search Console, Google Analytics, Tag Manager, and SEO tools like Screaming Frog, Semrush, AHREFS, etc
  • Knowledge of popular CMS platforms such as Magento, Shopify, WordPress, and BigCommerce
  • Understanding of standard web technologies (HTML/CSS)
  • Understanding of browser-based development tools (Lighthouse, Tag Assistant, etc).
  • Knowledge of other marketing activities that impact SEO performance
  • Experience in Microsoft Excel for processing data.
  • Understanding of standard web technologies (HTML/CSS)
  • Understanding of browser-based development tools (Lighthouse, Tag Assistant, etc)
  • Knowledge of ranking factors and search engine algorithms
  • Knowledge of Paid Ads, Social Media Marketing, & Google Analytics (GA4), and Google Tag Manager
  • Any other responsibilities as may be assigned from time to time
  • Expert knowledge and strong experience as a Digital Marketing Analyst across various business domains.
  • Zeal and ability to quickly learn and acquire skills in new areas (strong desire to operate outside their comfort zone).
  • Ability to lead teams of Analysts in multiple medium-complexity projects or large-complexity projects
  • Experience in Digital Marketing Strategies implementations for Large & Medium-sized organizations.

* Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. In addition, duties, responsibilities, and activities may change at any time with or without notice. 

 

Sound like you? Apply Today.

Submit your cover letter and resume to:

hr@kensium.com