SEO Content Specialist

Key Responsibilities:

Content Writing & Optimization: 

• Write clear, engaging, and SEO-friendly content for website Pages.
• Optimize content using keywords, headings, and readability best practices.
• Ensure all content aligns with the brand’s voice and messaging.

Keyword Research & Content Strategy:

• Conduct basic keyword research to identify relevant topics and trends.
• Develop content ideas based on search intent and audience needs.
• Work with the marketing team to create a content calendar that aligns with business goals.

Content Performance & Improvement:

• Track content performance using Google Analytics and SEO tools (training can be provided).
• Update and refresh existing content to improve rankings and engagement.
• Collaborate with the team to refine content strategies based on insights.

Collaboration & Coordination:

• Work closely with designers, social media managers, and marketing teams to create multi-platform content.
• Assist with email marketing copy, social media captions, and ad content when needed.
• Ensure all content meets SEO guidelines without requiring deep technical expertise.

Experience and Skills:

• Experience: 2+ years in content writing, blogging, or digital marketing.
• SEO Writing Skills: Strong understanding of keyword usage, readability, and search intent.
• Excellent Writing Ability: Proficient in grammar, storytelling, and persuasive writing.
• Research Skills: Ability to research industry trends and create well-informed content.
• Creativity & Adaptability: Capable of writing for different industries and tones.
• Basic SEO Knowledge (No Technical Skills Required): Understanding of how content impacts search rankings.