Marketplace Strategy Lead

Key Responsibilities:

Marketplace Account Management: 

• Own end-to-end management of client accounts on Amazon (and other platforms like Walmart, if applicable).
• Optimize product listings: titles, bullet points, descriptions, images, keywords, A+ content, and backend data.
• Ensure products meet platform compliance and are positioned for maximum visibility and conversions.

Marketplace Advertising & Promotions:

• Develop and execute paid ad strategies on Amazon (Sponsored Products, Sponsored Brands, Display Ads, etc.).
• Set budgets, manage bids, and optimize campaigns to drive ROAS and sales.
• Conduct keyword research, monitor performance, and perform ongoing A/B testing to refine ad strategies.

Client Strategy & Communication:

• Act as the primary strategic point of contact for marketplace clients.
• Translate client objectives into tailored Amazon growth strategies.
• Present performance reports, insights, and improvement plans in regular review meetings.

Performance Monitoring & Reporting:

• Track KPIs such as impressions, CTR, conversion rate, ACOS, ROAS, Buy Box ownership, and organic ranking.
• Use tools like Amazon Seller Central, Helium 10, etc
• Build reports and dashboards for internal and client-side transparency.

Collaboration & Execution:

• Work with content and creative teams to develop product assets that align with marketplace requirements.
• Coordinate with technical and development teams to ensure timely updates and fixes to product feeds or integrations.

Required Skills & Qualifications:

• 5+ years managing Amazon Marketplace accounts for eCommerce brands, including both organic and paid strategy.
• Deep knowledge of Amazon’s platform: Seller Central, advertising tools, A+ content, and FBA processes.
• Proven ability to grow product sales through listing optimization and paid campaigns.
• Strong client communication and presentation skills.
• Proficiency with Amazon analytics tools and ad platforms.
• Ability to analyze performance data and make strategic, ROI-driven decisions.