Data Analytics Lead

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Overview

As a Data Analytics Lead, you'll work independently within the ecommerce space and lead the way through quality deliverables. You'll recommend and implement appropriate website measurement analytics to meet business goals.

Who Are You?

You have a keen analytical mind with proven experience in leading and implementing digital marketing analytics. You love to take on new challenges and feel a rush when a project is completed and goes live.

Responsibilities

  • Collaborate with team members, resolve conflicts, and can build great relationships towards delivering on agreed upon goals
  • Able to work independently in your role and ensure quality deliverables
  • Recommend appropriate web site measurement tactics tied to business goals
  • Set up and manage Analytics for ecommerce sites utilizing Google And Adobe Analytics.
  • Configuring and setting up Google Data Studio/BI dashboards (Power BI).
  • Set up, and support GTM to ensure tracking across various channels
  • Identify opportunities for tagging efficiency and provide solutions
  • Analyze key performance metrics and competitive trending and suggest areas of improvement – Conversion Rate Optimization
  • Provide in-depth and insightful custom reports to communicate key metrics and findings
  • Recommend and create A/B or multivariate tests to improve user experience and conversion
  • Communicate with client technical and non-technical resources, Lead troubleshooting efforts pre and post release/publish, etc.
  • Debug implementation problems/configuration/coding errors
  • Write/edit implementation documents, which explain how to implement digital analytics solutions to the developers
  • Document marketing strategies and processes and recommend improvements
  • Analyze campaign data and adjust strategies to deliver maximum return on investment
  • Actively participate in department activities & help team growth
  • Mentor young/junior resources in the profession
  • Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs).
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Create project specifications, low-level documents, and strategies for the entire project
  • Lead marketing activities for the entire project(s) and helps team members meet clients’ expectations.
  • Collaborate with sales, technical and partner teams for driving synergy.

Requirements

  • Bachelor’s degree, Business or Computer Science related
  • 5+ years working in analytics, in an implementation capacity, including experience working with tag the management system
  • 3+ years experience with Google Tag Manager
  • Expert level skills in Microsoft Excel for processing data
  • Experience in (CRO) Conversion Rate Optimization
  • Experience in handling marketing campaigns
  • Analytical thinking and problem-solving skills
  • Solid project management ability with attention to detail
  • A strong team mentality; and an ability to work independently
  • Strong written and verbal skills
  • Experience with implementing GA4 (Google Analytics 4) / Adobe.
  • Knowledge of popular CMS and ecommerce platforms such as Magento, Shopify, WordPress, and BigCommerce
  • Knowledge of statistics, particularly as they pertain to A/B testing
  • Understanding of common web technologies (HTML/CSS)

* Please note that this job description does not cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. In addition, duties, responsibilities, and activities may change at any time, with or without notice. 

 

Sound like you? Apply Today.

Submit your cover letter and resume to:

hr@kensium.com