Growth Marketing Associate

Role Overview

Search has changed. The brands that win in 2026 and beyond are not just ranking on Google — they are the ones that AI platforms recommend.

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At Kensium, we are at the forefront of this shift — building AI visibility programmes for a diverse portfolio of B2C and B2B brands in the US and North American markets, think e-commerce brands and growth-stage businesses trying to own the conversation in their space.

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This role — Growth Marketing Associate — is for someone who wants to be at the intersection of where traditional search discipline meets the new frontier of generative AI. You will bring a strong SEO foundation to every client engagement, and layer GEO strategy on top of it: understanding how LLMs think, what they cite, why they trust certain brands, and how to systematically build that visibility through content, technical execution, and entity authority.

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This is a hands-on, high-ownership role. You will work directly with clients & the VP of strategic services bringing your own point of view to every engagement.

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If you are genuinely curious about where search is going — and want to work on brands and markets that make that curiosity worth having — this role is for you.

Key Responsibilities

1. AI Visibility Programmes

• Run AI-visibility programmes for client accounts across B2B and B2C segments, as part of a GEO POD.
• Find the gap between a client’s actual brand narrative and what LLMs currently say about them, and turn that gap into clear action priorities.
• Set up LLM Share-of-Voice baselines, contribute to each client’s GEO roadmap, and own delivery of the monthly execution plan.
• Bring your own point of view to client and team conversations. Your test results and ideas will directly shape how we approach GEO.

2. Content Strategy & content development

• Map the real questions buyers ask AI engines in a client’s category and the fan-out sub-queries each LLM generates internally.
• Build topic clusters and pillar-spoke architectures aligned to buyer intent and LLM extraction patterns.
• Edit & develop content — Answer Blocks, comparison pages, FAQ sets, thought-leadership articles — structured for AI extraction.
• Own content quality end-to-end.

3. LLM Query Intelligence Tracking

• Run structured LLM query testing across ChatGPT, Gemini, Perplexity, Claude, Copilot, and Meta AI.
• Track brand citation presence, and Share-of-Voice across engines and query categories.
• Identify visibility gaps, diagnose root causes, and prioritise content or technical interventions.
• Convert query intelligence into actionable content and optimisation briefs for each client.

4. Technical SEO & GEO

• Handle technical SEO hands-on: crawl health, indexing issues, site architecture, Core Web Vitals, and canonicalisation.
• Implement and validate structured data (Schema.org) to strengthen both search engine signals and LLM extraction accuracy.
• Ensure AI bot access, rendering, and crawlability are correctly configured across client properties.
• Build and reinforce brand entity signals — Wikidata entries, Google Knowledge Panel accuracy, sameAs consistency, and NAP hygiene — as part of the technical GEO foundation.
• You will not be handing these tasks to a separate technical team — you will be executing them directly.

5. Measurement & Performance Tracking

• Own the full performance reporting stack for each client — SEO rankings, organic traffic, and LLM Share-of-Voice.
• Set up and interpret GA4 AI-referral tracking; build dashboards that tie GEO activity to measurable outcomes.
• Track citations and coverage changes over time and attribute shifts to specific content or technical actions.
• Build repeatable reporting frameworks the team can scale across accounts.

Requirements

• 2–4 years of experience in SEO, content marketing, or growth marketing.

Hands-on experience in:

• On-page SEO: keyword research, search-intent mapping, meta and heading optimisation, internal linking.
• Content: Content strategy, brand positioning, content writing for blogs, PDP & category pages for our commerce.
• SEO and analytics tools: Google Search Console, GA4, SEM Rush.

Working knowledge of:

• GEO / AI search: how LLMs find, trust and cite brands, with hands-on testing on ChatGPT, Perplexity, Gemini or similar (client work or your own projects).
• Technical SEO: indexing, crawlability, site architecture, Core Web Vitals.
• Structured data / Schema.org.

What we’re looking for in you:

• Clear, sharp writing, whether it’s a client email or a content brief.
• Confidence speaking with US clients and explaining your recommendations.
• Ownership: you take a task from brief to done without needing to be chased.
• Curiosity about AI search, shown by testing and reading about it, not just following it.

Good to have:

• e-commerce context.
• Experience with US clients.
• Startup or agency background.
• Familiarity with GEO / AI search tools.