Growth Marketing Associate

Role Overview:

As AI-powered search reshapes how buyers discover and evaluate products, being the brand that ChatGPT, Gemini, or Perplexity recommends has become a genuine competitive advantage. This Growth Marketing Associate role is heavily focused on Generative Engine Optimisation (GEO) — the practice of building that visibility systematically for clients.

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This is a high-ownership, client-facing role. You'll work directly with leadership to design and run GEO programmes — across LLM query intelligence, citation-ready content, brand-entity signals, digital PR, and measurement — for B2B commerce, B2B SaaS, and D2C ecommerce clients.

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You'll need to both think strategically and execute independently, especially across content, technical coordination, and AI-visibility experiments.

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This role is ideal for someone from a startup or agency background who has owned multiple aspects of marketing, with exposure to commerce environments — and a genuine curiosity about how LLMs decide who to trust.

Key Responsibilities:

1. GEO Strategy & Programme Planning:

• Work with leadership to design full-funnel AI-visibility programmes for clients across B2B and B2C (B2B SaaS and commerce preferred)
• Run client discovery calls; surface the gap between a client's narrative and what AI engines currently say about them — that gap is the opportunity
• Design the prompt set, define Share-of-Voice baselines, set the roadmap, and translate it into actionable monthly execution

2. LLM Query Intelligence & Content Strategy:

• Map the real questions buyers ask AI engines in a client's category, and the fan-out sub-queries each LLM generates internally
• Build topic clusters and pillar-spoke architectures; map buyer intent to the right page types
• Write and edit high-quality, citation-ready content — Answer Blocks, FAQ sets, comparison pages — structured for extraction, not just for reading
• Partner with technical SEO/GEO on schema and crawlability for execution

3. Entity, Authority & Digital PR:

• Drive the brand's entity foundation — Wikidata, Google Knowledge Panel, sameAs consistency, NAP hygiene — working alongside entity specialists
• Plan co-occurrence and digital PR campaigns that earn brand mentions in trusted sources
• Establish a credible presence in communities like Reddit, Quora, and industry forums

4. Technical GEO Coordination:

• Partner with technical/dev teams on AI bot access, rendering, schema deployment, and indexing
• Translate technical findings into client-facing recommendations and dev tasks

5. Measurement & Performance Tracking:

• Own LLM Share of Voice across multiple engines (ChatGPT, Gemini, Perplexity, Claude, Copilot, Meta AI)
• Track citation sentiment and coverage
• Set up and interpret GA4 AI-referral tracking
• Build performance reporting frameworks

6. Experimentation & Optimisation:

• Test content structures, schema, and page formats
• Diagnose visibility gaps and prioritise improvements

7. Client & Stakeholder Management:

• Lead client discussions and translate goals into execution plans
• Align internal teams across strategy and technical streams

Requirements:

• 3–6 years in growth, performance, SEO, or content marketing
• Exposure to commerce environments preferred

Strong hands-on experience across:

• Content strategy and writing
• SEO
• Brand positioning and messaging
• Basics of structured data / Schema.org
• Digital PR or Account-Based Marketing

Additional expectations:

• Understanding of LLM behavior (or willingness to learn quickly)
• Strong communication and client-facing ability
• Ability to independently execute and own outcomes
• Comfortable in fast-paced environments

Good to Have:

• Experience with US clients
• Startup or agency background
• Familiarity with AI search/GEO tools