Consistent double-digit revenue growth year-over-year, fueled by constant innovation in UX/UI, launch of PWA-site, Creative Marketing, and efficient back-end systems integration
>20%
Revenue Growth
+40%
Site Speed Improvement
-67%
Bounce Rate
Brock Air is a full-service manufacturer’s representative in the commercial air distribution market and has been providing industrial ventilation systems and installation to Dayton, Ohio and beyond since 1938.
HVACDirect is a D2C brand focused on building an open HVAC marketplace online, offering the best HVAC brands directly to the public, based on real, affordable prices. Other brands in the group include BBQDirect.com and OnlineSupply.com.
HVACDirect
BBQDirect
OnlineSupply
Heating, Ventilation and Air Conditioning, D2C
Adobe Commerce
Acumatica
PWA
Brock Air has multiple sales channels. B2B (Installers) that are at the customer site placing orders via a B2B portal, D2C (Consumers) placing orders on their website, A large sales team taking phone orders via the ERP, etc. Inventory availability across all channels has to be accurate. With one of the primary goals to educate the customers and save money, HVACDirect has a ton of product information and attribute data on the website. In addition, each product could be purchased in various configurations via the use of an effective product configurator.
Finally, with all of the products, options, filters, etc. traditional ecommerce solutions were not able to deliver good Page Speed, affecting both user experience and search engine scores.
Launch Project
With lots of required functionalities added to the website, page load speeds took a hit with some pages on the website taking up to 40 seconds to load. This impacted Google scores, SEO, increased bounce rate, and resulted in poor user experience. Improving page speed was a critical requirement.
The lack of real-time inventory control during the peak seasons led to product unavailability, delayed deliveries, and significantly impacted customer satisfaction, risking valuable client relationships.
Automating repetitive tasks, such as updating inventory across multiple sales channels, managing pricing, and syncing order fulfillment and shipping data, reduces the operational overhead of handling these manually. Not having this automation in place was resulting in delays as well as higher labor costs.
By implementing integrated Financials, Distribution, Warehouse management, CRM, along with a buyer portal (B2B), HVACDirect was able to achieve their goal of having a single source of truth. Acumatica’s automation and low-code / no-code capabilities allowed HVACDirect to automate a lot of manual processes, improving on cash flows, inventory prediction, better vendor management, and reconciliation.
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The new PWA based Magento site built for HVACDirect by Kensium was able to bring down response times from 40+ seconds to under 4 seconds – even for complex pages. Further, the user experience was significantly enhanced, resulting in much higher conversion rate on the website. Kensium’s Magento Connector for Acumatica allowed the inventory (catalog, availability and pricing), customers, orders, shipments and all other relevant information to be synced in real-time between Acumatica and Magento, reducing back orders, and improving customer satisfaction. This also reduced the call volumes to the support team, saving precious resources. Furthermore, having an integrated CRM allowed the marketing team to drive data-driven promotions and track customer lifetime value, while implementing effective loyalty programs.