Redesigning e-commerce experience for India’s largest Organic Produce & retail brand.
.svg)
UX Analysis
UX/UI Design
Brand Strategy
Prototyping
Illustrations
About the client
Earthy Tales offers one of the largest selection of organic produce in India. Started in 2011 with a handful of farmers with a mission to make farming more sustainable and bring fresh produce to customers' doorsteps. Fast forward to today, ET serves 20,000+ families every day and empowers 10K+ local farmers with sustainable farming practices and building a profitable circular ecosystem for a healthier tomorrow.
Launch Project
Customer
Earthy Tales
Industry
E-Commerce
Products Used
Figma, Adobe Illustrator Adobe Photoshop
The Challenge
Earthly Tales needed a fresh visual identity and a seamless website experience one that makes discovering and ordering organic produce effortless.
The challenge was to create a brand that feels authentic and relatable, standing apart from the mass-market grocery giants. A space where conscious consumers can connect with real, wholesome food.
Stand up and Stand out!
After a series of comprehensive market and competitor research, We figured there was a huge need for awareness about Organic Food. We went out with a fresh perspective by taking a different art direction. A vibrant and illustrative visual theme that stands out and tells the tale.
We tweaked the brand guidelines and the comms to better fit the new narrative. Restructured the flow with an information architecture that facilitates seamless navigation and faster checkouts. Sprints to ideate new features - giving birth to the subscriptions and the gamified reward system.
An Elevated Site Experience
We started with rethinking the core user flows - Aligning the brand’s trustworthiness with the user experience by guiding users to shop for organic products seamlessly.
.avif)
Organic Produce for everyone
We streamlined the information architecture with clear categories and sub-categories to enhance the overall shopping experience. Furthermore, we utilised people-first messaging and visual storytelling to convey and raise awareness about the health benefits of organic produce throughout the journey.
.avif)
The Earthy Tales Brand
We tweaked the brand identity system to extend it into a design system featuring versatile typography system, quirky copies and custom illustrations — that portray the company’s traditional approach and innovative vision.
Vibrant Illustrations for all use cases
The Earthy Tales illustration system is designed to complement the brand and communicate clearly. We opted for a humane, expressive, and energetic illustration style for pictograms and icons throughout the product to further enhance the experience.
Resources to save
In partnership with Earthy Tales team, we created a revolutionary platform that optimises multiple processes for support and content management.
Looks and works great on mobile too!
The designs were based off of mobile-first framework delivering seamless interaction and optimal user experience.
The Result
Explore More Case Studies
Integrating Shopify with ERP to increase revenues by 66% and improve inventory management while reducing labor costs.
SOLUTION
With the Shopify Connector, Acumatica was treated as the single source of truth for product data and especially inventory.
INDUSTRY
Holiday Decorations
VIEW CASE STUDY
Consistent double-digit revenue growth year-over-year, fueled by constant innovation in UX/UI, the launch of PWA-site.
SOLUTION
The new PWA based Magento site built by Kensium was able to bring down response times from 40+ seconds to under 4 seconds – even for complex pages.
INDUSTRY
Heating, Air Conditioning, D2C
VIEW CASE STUDY
Create superior customer experiences leading to improved CSAT and increased sales.
SOLUTION
North40 was able to maintain control over the entire customer experience and gather valuable data on consumer preferences.
INDUSTRY
Outdoor Goods, Retail
VIEW CASE STUDY
.png)
Increase Revenues, Gain Customer Loyalty, Improve inventory management, Reduce shipping and Labor costs.
SOLUTION
With Acumatica and its connection to Magento, AMI’s online orders now flow into the financial system in real- time.
INDUSTRY
Agriculture & Farming
VIEW CASE STUDY
.png)
Leveraging Progressive Web App and Adobe Commerce for explosive business growth.
SOLUTION
With the help of Kensium, Riddles was able to increase traffic, Conversion Rate as well as Average Order Value
INDUSTRY
Luxury Goods & Jewelry
VIEW CASE STUDY
.png)
A blazing star of Unified Commerce that leveraged Acumatica’s native functionality to connect Ecommerce website and scale the efficiencies to the next level.
SOLUTION
By transitioning to BigCommerce and Acumatica, YardBright immediately benefited from a modern, scalable platform.
INDUSTRY
Landscape Lighting
VIEW CASE STUDY
.png)
BigCommerce Multi Storefront with Acumatica integration – One integrated solution to manage all business operations including three Ecommerce websites
SOLUTION
All the initial goals at the beginning of the project were realized – including the single integrated system that allows Room One to manage all aspects of their business.
INDUSTRY
HVAC, Recommerce
VIEW CASE STUDY
.png)
.png)
.png){kind=logo}
Streamlined operations, effective inventory management and BigCommerce’s B2B capabilities to provide Franchise / marketplace capabilities for Sod.
SOLUTION
One key factor in SodStar’s success was its D2C model. This strategy was powered by cutting out traditional retail channels and selling directly to customers through its website and physical stores.
INDUSTRY
Agriculture and Farming
VIEW CASE STUDY
.png)
.png)
.png)
Fusing Commerce with Cause: Door County Candle’s Revenue Surge Powered by Kensium’s Shopify + ERP Solution.
SOLUTION
As a result of Kensium's work, DCC has not only been able to donate substantial sums to noble causes but has also seen a marked increase in sales.
INDUSTRY
Home Décor, Wellness
VIEW CASE STUDY
.png)
.png)
Fasttrack migration from WooCommerce to Shopify Plus with strong back-end ERP Integration.
SOLUTION
Kensium was able to launch a new Shopify website for 3DXTECH supporting B2C & B2B buyer journeys, integrated with Acumatica in under 3 months
INDUSTRY
3D Printing & Manufacturing
VIEW CASE STUDY
.jpg)
.jpg)
.avif)
Big Country Pet Co. is a leader in the frozen raw pet food industry, dedicated to providing high-quality, nutritious products for pets. To enhance its B2B ecommerce operations, the company implemented innovative digital solutions, streamlining inventory management, ordering processes, and customer experience.
SOLUTION
The team implemented innovative B2B solutions for Big Country Pet Co. on the BigCommerce platform, enhancing inventory management, streamlining bulk ordering, and improving customer satisfaction.
INDUSTRY
E-Commerce
VIEW CASE STUDY
.avif)
Half Price Banners is a company specializing in high-quality, custom banners and advertising signs designed to enhance brand visibility and effectively convey messages. Leveraging over 20 years of expertise in large-format printing, they provide a diverse range of products tailored to various promotional needs.
SOLUTION
The team implemented a comprehensive redesign of Half Price Banners website on the BigCommerce platform, achieving significant improvements in user engagement and business performance.
INDUSTRY
E-Commerce
VIEW CASE STUDY
.svg){kind=icon}