Redesigning the Digital Shopping Experience for the World's Leading Ayurvedic E-Commerce Platform.
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UX Analysis
UI-UX Design
Brand Strategy
Prototyping
PDP Images
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Project Overview
A leading e-commerce platform specializing in Ayurvedic and natural products, offering a diverse range of herbal remedies, wellness essentials, and organic skincare.
The project aimed to enhance the overall user experience by improving product discovery, optimizing navigation, and creating an intuitive shopping journey that aligns with the brand’s holistic philosophy.
Launch Project
Customer
Dabur
Industry
E-Commerce
Products Used
Figma, Adobe Illustrator, Adobe photoshop
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The Challenge
With a vast product catalog, the platform needed a more intuitive categorization system to streamline product discovery. Users often found it difficult to navigate through the extensive range of offerings, leading to friction in the shopping experience. A well-structured taxonomy and enhanced search functionality were essential to simplify browsing and improve accessibility.
Reimagining the Ayurvedic Shopping Journey!
- User-Centric Navigation: Redesigned the site architecture for a more intuitive and structured flow.
- Enhanced Product Discovery: Implemented an improved search and filter system for better accessibility.
- Brand-Aligned Aesthetic: Crafted a clean, nature-inspired UI with earthy tones and organic design elements.
- Optimized Mobile Experience: Ensured seamless shopping across all devices with a responsive and engaging interface.
Research & Discovery
To create an intuitive and seamless shopping experience for users, we began with an in-depth research and discovery phase. A core focus of our research was structuring an efficient Information Architecture (IA) that supports effortless product discovery.
We structured the personas to understand the target audience that was crucial in shaping the platform’s experience. We conducted user interviews and surveys to gather insights on their preferences, pain points, and shopping behavior.
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PDP Images
Checkout
A fast, hassle-free checkout process with multiple payment options, seamless navigation, and enhanced security to ensure a smooth purchasing experience.
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Prototype
Developed high-fidelity Figma prototypes to visualize user flows, test interactions, and refine the design before implementation.
Results & Impact
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