Digital Branding & Web Design for an Edtech platform
Brand Identity
UX/UI Design
Logo Redesign
Micro Interactions
Copywriting
About:
Skillbook Academy, an EdTech Platform focused in North American segment enables users to pursue their career goals with online and in-person courses that focus on Agile principles.
Skillbook Academy has garnered a sterling reputation, underscored by its exceptional reviews on platforms such as Google and Trustpilot.
Launch Project
Customer
Skillbook
Industry
EdTech
Products Used
Figma, Adobe Illustrator
Objective
The objective of the revamp is to build credibility, bring out the value proposition offered by the organisation to their users, build a user friendly interface with a crisp & clear communication, make the navigation simple to bring more users to register on the platform.
User Persona
Name: Michael
Age: 35
Occupation: Software Developer
Michael is an experienced software developer who has been working on various projects using traditional project management methods. He's noticed that many companies are transitioning to Agile methodologies, particularly Scrum, to enhance project efficiency and collaboration. Michael wants to stay relevant in his field by learning Scrum practices and principles to better align with industry trends.
Our Approach
Help users make informed choice : The communication & the design is around providing comprehensive course information for the users explaining the key stats, who the course is intended for, course schedules, Previews, reviews & ratings , Instructor credentials & learning pathways.
Engage the users to stay on the site : we used simple & seamless micro interactions to make the site dynamic & not a static page, seamless transitions between the sections.
Address the question of Why Skillbook Academy over other platforms - The interface explains the users on the skillbook advantage of live courses, clear metrics & statistics in-terms of proven success rate, mentorship, student testimonials, Instructor Credentials & much more.
User friendly interface: Approach follows Intuitive navigation, clean design, mobile responsive layouts, Clear call to action buttons, course previews & more.
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Kensium’s (Formerly 99xStudio) efforts have resulted in beautifully designed pages and components. The team has effectively planned and executed the project, demonstrating responsiveness and flexibility towards changes and suggestions.
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