Priester’s Pecans achieved significant growth by leveraging BigCommerce’s capabilities and Kensium’s strategic implementation. This partnership helped streamline operations and enhance eCommerce performance.
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BigCommerce
About Priester's Pecans
Priester's Pecans, established in 1935 in Fort Deposit, Alabama, is a family-owned company specializing in high-quality pecan products. Their offerings include fresh nuts, pecan candies, desserts, and gift baskets, all crafted with a commitment to Southern tradition and exceptional customer service.
For its outstanding eCommerce growth and performance optimization, Priester’s Pecans was recognized as a top contender for the Achievements in Growth Award.
Customer
Priester’s Pecans
Industry
Food and gift industry
Products Used
BigCommerce
Overview
Priester’s Pecans strategically harnessed BigCommerce’s features and Kensium’s expertise to drive substantial eCommerce growth. By implementing checkout optimizations, refining site infrastructure, and introducing robust payment solutions, they saw measurable improvements in sales momentum, lower cart abandonment, and higher conversion rates.
This transformation not only enhanced the customer experience but positioned Priester’s Pecans as a leader in digital commerce innovation.
Launch Project
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BigCommerce Key Features
Native Digital Wallets:
Seamless integration of digital wallets (like Apple Pay and Google Pay) for faster, more convenient transactions.
Integration of third-party apps
Extend site functionality without compromising performance.
API and BigCommerce Support
Helped resolve an app-related outage swiftly, ensuring zero checkout downtime.
Flexible pricing and customer groups
Allowed for optimized sales strategies.
BigCommerce’s scalable architecture
Made it easy to implement improvements while ensuring high performance.
Other Valuable BigCommerce Features
- Checkout downtime was non-existent - we did have an app that caused an outage, but BigCommerce Support helped identify and resolve it, compared to multiple outages on our previous platform.
- The variety of apps available, and the support received from those apps.
- The variety of well-integrated payment options and digital wallets available by default.
Since going live, we’ve seen steady average sales, but the real impact has been in how efficiently visitors convert into customers. Even with fewer site visits, these gains have helped maintain strong sales momentum.
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BigCommerce has been a reliable platform for us, with virtually no checkout downtime—any issues we encountered were quickly resolved with BigCommerce Support. The variety of apps, seamless payment integrations, and strong support have been standout features. Additionally, working with Pixafy/Kensium has been a great experience; their team provides insightful guidance, best practices, and efficient service.
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