2 min read

How PWA Helped Increase Web Traffic By 47% For Riddle's Jewelry

riddles jewelry homepage on laptop, tablet, and phone

Riddles Jewelry

Riddles Jewelry is in the business of celebrating life’s most important events. They have 61 retail locations in eight states. As a long-time industry leader in jewelry innovation, they not only sell jewelry from reputable manufacturers but also have exclusive the product lines of Noventa Diamonds and Black Hills Gold. Riddles is your go-to retailer of fine-quality diamonds and jewelry at exceptional value.


The Challenge

A need for speed

Riddles needed a faster, more personalized customer experience to keep up with its growing business. They had multiple challenges in addressing the demands of modern-day shoppers. Some of the key challenges Kensium needed to address were:

  • Product images that provide a 360-degree view
  • The ability to allow customers to try jewelry on virtually
  • A search function that uses predictive technology to display products based on the first three letters of a search term
  • Easily create landing pages for special offers, sales, and other marketing initiatives
  • Create gift cards, allowing customers to purchase a unique item of their choice
  • Create a "Gem Club", a loyalty reward program for customers that offers additional savings and services
  • Flexible payment options
  • Offer the ability for customers to buy online and pick up in store
  • Promote a custom Riddles credit card through Wells Fargo

As you can see, there was a long list of deliverables our teams needed to produce and deliver in a relatively short time.


Creating A Progressive Web App

Progressive Web Applications (PWA) are faster and more agile than native applications (traditional websites). Speed and accessibility are critical factors for search engine ranking. The flexibility of the PWA framework also provides the ability to customize experiences throughout the buyer journey. Built on the backbone of Adobe Commerce (Magento 2) and using Adobe’s PWA Studio, Kensium’s developers created a PWA with features designed to quickly convert customers.


The Final Outcome

The new Riddles PWA delivered an easy-to-use, best practices, desktop and mobile app experience all in one. The website is fast-loading, available online or offline, and provides customers with a compelling, personalized buying journey.

Highlighted Technology

Throughout this project, Kensium leveraged our partner relationships to provide the customizations and functions necessary to meet Riddles' expectations. Some of the technologies used are:

  • Progressive Web Application: Adobe PWA Studio
  • Catalog Creation: Klevu
  • Payment Integrations:
    • Authorize.net
    • PayPal Express
    • Riddles Credit Card through Wells Fargo
  • Direct Shipping: ShipStation
  • Automatic Categories: Amasty Automatic Category Extension
  • Social Media Login: Amasty Social Login Extension

Looking To The Future

Since launching the Riddles PWA, website traffic has increased by 47%, translating into an 8% increase in revenue. Our certified developers utilized the robust libraries of features and functions to create a super-fast online experience that customers can access anywhere, at any time. Are you ready to bring your brand into the future? Give us a call, and let’s chat about how Kensium creates PWAs that increase revenue, and helps businesses improve the delivery and conversions of their products and services. 

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