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Cultivating a Customer-Centric B2B eCommerce Platform

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Adobe Commerce (Magento)

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CounterPoint ERP

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Modern Retail Integration

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About MNI Direct 

MNI Direct is a wholesale landscaping supplier committed to helping professional landscapers get the right products for every project. Known for its hands-on, customer-focused approach, MNI Direct works directly with clients after order submission to ensure purchases are tailored to each job’s unique requirements.

Overview 

After attending a Net at Work webinar on building strong eCommerce foundations, MNI Direct approached Pixafy (now Kensium) to redesign its Magento-based B2B portal. The goal: create a branded, customer-friendly platform that integrated with CounterPoint ERP, supported MNI’s personalized sales process, and streamlined backend operations. 

Customer

MNI Direct

Industry

Landscaping

Platforms Used

Adobe Commerce (Magento) | CounterPoint ERP Modern Retail Integration

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Challenges 

Unique Sales Workflow 
Needed a B2B portal that complemented MNI’s consultative order process rather than a standard speed-focused checkout. 
ERP Integration 
Required a direct integration with CounterPoint ERP to sync customer data, pricing, order history, and quotes.
Brand Alignment 
The new site needed to reflect MNI’s identity and offer branded experiences across all customer touchpoints.
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Kensium Solutions 

1
Custom Magento Implementation 
Selected a Magento theme and applied extensive front-end customizations, including branded page templates, a careers page, and newsletter sign-up modules. 
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2
Gated B2B Purchasing Portal 
Developed a secure portal for verified customers to browse the product catalog, communicate with sales staff, and initiate the quote-to-order process.
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3
Automated User Registration 
Streamlined onboarding with automated account creation for verified businesses.
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4
CounterPoint ERP Integration 
Worked with Modern Retail to customize an integration module supporting configurable API calls for: 
Customers 
Quotes and orders 
Customer-based pricing 
Account and payment history 
Open orders and quotes 
Order history 
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5
Value-Added Customer Tools 
Built a plant calculator and other resources to enhance the customer experience and support purchase decisions.
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Outcomes

Customer-Centric Experience
Aligned digital workflows with MNI’s consultative sales approach. 
Operational Efficiency
Automated ERP integration reduced manual data handling and improved accuracy. 
Stronger Brand Presence
Aligned digital workflows with MNI’s consultative sales approach. 

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