About the Role:
Kensium is building a high-performance Strategic Services division to enable the next phase of our eCommerce growth. As part of this roadmap, we are hiring a Director - Ecommerce Marketing who can take ownership of all performance and organic marketing functions and help build a mature, execution-driven, outcomes-focused marketing engine. This role is ideal for someone who has hands-on experience across paid media, SEO, email marketing, content, and CRO — and is ready to lead these functions with confidence.
What Makes This Role Valuable:
- You’ll play a key role in shaping how Kensium delivers marketing across B2B and B2C commerce.
- You’ll bring structure, clarity, and consistency to fast-growing teams.
- You’ll work closely with leadership to operationalize strategy and strengthen delivery.
- You’ll have the opportunity to influence processes, elevate talent, and drive measurable impact across multiple channels.
Key Responsibilities:
1. Lead the eCommerce Marketing Pods:
- Directly manage SEO, Paid Media, Email Marketing, Content, and CRO teams.
- Own weekly planning, delivery reviews, campaign oversight, and performance governance.
- Improve quality of insights, reporting, campaign performance, and technical execution.
- Build and maintain SOPs, playbooks, frameworks, and internal workflows for consistent delivery.
2. Hands-On Execution Leadership:
- Guide teams on channel strategy across Google, Meta, LinkedIn, YouTube, programmatic, and more.
- Deeply understand SEO (including AI SEO trends & algorithm shifts) and guide technical & on-page work.
- Provide direction on email automation, lifecycle marketing, segmentation, and platforms like Klaviyo.
- Oversee content quality, user journey alignment, and search-driven content strategy.
- Support CRO initiatives across implementation projects and post-launch optimization cycles.
3. Client-Facing Leadership:
- Act as the primary marketing lead on key accounts.
- Conduct performance deep-dives, roadmap discussions, and quarterly business reviews.
- Build trust through clarity, communication, and strong command of eCommerce marketing.
4. Process, Quality & Operational Governance:
- Standardise delivery processes across all marketing pods.
- Improve efficiency, reduce delivery friction, and ensure clear ownership and accountability.
- Define metrics of success and enforce quality standards for reporting, audits, insights, and execution.
5. Cross-Functional Collaboration:
- Partner with Implementation, PMO, Creative, and relevant departments to ensure cohesive client experience.
- Align marketing plans with broader commerce strategy and platform expectations.
Required Experience & Skills:
Experience:
- 5–10+ years in eCommerce marketing, digital performance, SEO, or omnichannel growth roles.
- Prior experience leading multidisciplinary marketing teams (SEO, Paid, Content, Email).
- Strong understanding of both B2C and B2B commerce funnels.
- Experience working in agency environments and managing multiple client accounts.
Channel Expertise:
- Paid Media: Meta, Google Ads, Performance Max, LinkedIn Ads, YouTube.
- SEO: SEO experience with GA4 & Search Console.
- Email Marketing: Klaviyo, HubSpot - automation journeys & segmentation.
- Content Marketing: Search-aligned content, landing page frameworks, eCommerce copy.
- CRO: Funnel diagnostics and A/B testing fundamentals.
Personality Fit:
- Strong ownership mindset
- High autonomy — can take direction and execute without micromanagement.
- High EQ with strong communication and client-handling capabilities.
- Structured, analytical, and able to simplify complexity for teams and clients.
Leadership Skills:
- Able to coach SEO/Paid/Content teams and elevate their strategic thinking.
- Strong project governance mindset.
- Ability to run a disciplined delivery engine and set standards for quality
