Kensium Helps Auto Parts Supplier Custom-Tune their Shopping Experience with Adobe Commerce

#1. Custom Item Cards
The new Item Cards showcase product images, specifications, SKU numbers, price, availability, and the "add-to-cart" button. This created a more straightforward, faster way for customers to find what they want without clicking on dozens of web pages to know if it's what they were looking for.

#2. Package Builder
Serving as both a sales and educational tool, the Package Builder walks customers step-by-step through selecting parts to build car components. They can enter their vehicles' make, model, and engine type to find compatible parts and accessories. This tool cuts what used to be a 30-60-minute process down to 1-2 minutes for power users

#3. Build Recipe
Similar to how cookbook recipes are laid out, Real Street Performance Performance's Build-a-Recipe feature applies the same concept to custom-built vehicles. Each "recipe" gives the customer a story, a list of auto parts for purchase, instructions, specifications, guides, and more. This feature was well-received among car enthusiasts looking to build or modify custom vehicles.

Reduced ecommerce friction
By customizing the product browsing experience, users could find their products more quickly, reducing frustration and increasing the conversion rate.

Increased revenue
By creating bundling functionality, users were encouraged to make larger purchases (AOV), thus increasing revenue.

Loyalty
The better buying experience, outstanding customer service, and industry expertise enabled car enthusiasts to repeat purchases and become loyal customers.