Creating a Trust-Led Brand and Product Experience
for Modern Investors

Branding

UI/UX

About Moneyfactory

Let’s face it: many people are uncertain about their financial futures. Especially for those who lack the privilege of generational wealth, it can be hard to break into investing. High barriers to entry mixed with abstract concepts and opaque language have created a financial system that thrives on fear and confusion — asking people to surrender control of their money with little transparency in return.

Enter Moneyfactory.
Moneyfactory empowers first-time investors to seasoned experts to take control of their finances with AI-Driven Algorthim trading at their fingertips. That allows people to invest in what they believe without any hassle, efficiently and effectively taking them close to their financial goals.

We were invited to help redefine the Moneyfactory’s brand - its expression, the product and the website— so that, as Moneyfactory forges this new future, its brand will match its ambition - Make Investing Ridiculously Smart & easy for anyone and everyone who needs it.

Our insight? Don’t just make finance “more smart” Make finance more intelligently automated, seamlessly engaging and understandable in a way unlike anybody else.

Customer

Moneyfactory

Industry

Fintech

Platforms Used

Figma, Adobe Illustrator

Carefully Crafted Branding

Our first task was to give a makeover to Moneyfactory’s logotype and corporate identity.

Spruced up and cleaned up the lettering with custom created logotype that’s based on the brand Typefaces

The illustration style went through several phases and multiple iterations.

Versatile & Responsive that it fits even in smaller spaces

Seamlessly Navigating
to Financial Goals

Growth & User Centric Flows. Plenty of illustrations, Subtle micro animations functional elements all come together to really set a creative mood and submerge the user in the websites special atmosphere.

Extra attention to detail
development

We focused on every little detail including animation, seamless UX flows to really enhance the overall experience with engaging content & playful user interactions.

Marketplace

The Marketplace is where you get to see all the Quants (Algos). The Fundamental idea of
making investing, starts with the UI with Less numbers, context and Visual Cues. Based on
our research only 20% of the entire trading accounts are actively investing. We learnt that
people lost interest primarily because of the complexities & misinformation in
fundamental concepts. So we built the UI with a simple goal - Make Investing contextual,
relevant and highly engaging with more visuals, less context.

Quants Strategies

The Quants (Algos) are the key components, after testing extensively we learnt that orchestrated movements and Interactions were the key element needed. We also learnt that there is huge disconnect between people and trading platforms in general, so we reimagined the entire way, we go about the product.

The Result

A boldly evolved, future-focused brand that balances a high-performance product experience
with a more engaging and inspiring visual expression. A Moneyfactory that encourages
customers to imagine better futures and helps to build them, with them.

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About Moneyfactory

Customer

Industry