Growth Marketing Lead

Role Overview:

We are looking for a Growth Marketing Lead who can operate across strategy and execution to drive measurable outcomes. This is a high-ownership role responsible where you will work closely with leadership to plan and execute marketing initiatives across channels.

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This role requires someone who can both think strategically and execute independently, especially in content, paid media, and growth experiments.

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This role is ideal for someone who has worked in startups or agencies and has experience handling multiple aspects of marketing, with exposure to B2B SaaS or B2B commerce environments.

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Key Responsibilities:

1. Growth Strategy & Planning:

• Work with leadership to develop full-funnel marketing strategies for our clients across B2B and B2C (B2B SaaS, B2B Commerce preferred)
• Translate strategy into actionable plans across channels
• Identify high-impact growth opportunities

2. Demand Generation & Acquisition:

• Plan and execute campaigns across:
  • Google Ads (Search)
  • Meta Ads
  • Account based Marketing (B2B)
• Drive lead generation and account-based marketing initiatives

3. SEO, AI Search & Content:

• Contribute to AI search optimization strategies
• Create content frameworks and topic clusters
• Write and edit high-quality content alligned with AI Search principles
• Work with Technical SEO for execution

4. Experimentation & Optimization:

• Design and run A/B tests across campaigns and landing pages
• Identify performance gaps and optimize based on data
• Improve lead quality and conversion through experimentation

5. CRM & Lifecycle Marketing:

• Design lead nurturing journeys
• Work with CRM / marketing automation tools
• Improve conversion across lifecycle stages

6. Analytics & Performance Tracking:

• Track and analyze channel performance
• Generate insights and optimize campaigns
• Build reporting frameworks

7. Client & Stakeholder Management:

• Lead marketing discussions with clients
• Translate business goals into execution plans
• Align internal teams across functions

Requirements:

• Exposure to B2B SaaS or B2B commerce environments preferred
• 3–6 years in growth / performance marketing
• Strong hands-on experience across:
  • Paid media
  • SEO
  • Content strategy and writing
  • Account Based Marketing
  • Brand Positioning & Messaging
• Strong communication & client-facing ability
• Ability to independently execute and own outcomes
• Ability to learn quickly and operate in a fast-paced environment

Good to Have:

• Experience working with clients in the US.
• Experience in startups / agencies (highly preferred)
• AI search / emerging discovery understanding