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Elevating Luxury eCommerce
with Headless Shopify
Architecture

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Shopify (Headless)

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Acumatica

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Sanity

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Klevu

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Hydrogen (PWA)

About Wally’s Wine

Wally’s Wine & Spirits is a premier luxury retailer specializing in fine wines, gourmet foods, and specialty gifts. Known for its curated collections and unmatched customer service, Wally’s serves a discerning clientele both online and through its physical locations. Their vision was to create a seamless, immersive, and high-performance digital experience that mirrored the sophistication of their brand—while ensuring scalability for future growth.

Overview 

Wally’s partnered with Kensium to modernize its eCommerce operations through a headless Shopify implementation, integrated directly with Acumatica ERP and Sanity CMS. The goal was to combine flexibility, speed, and scalability with powerful backend automation—resulting in a platform capable of supporting rich storytelling, curated collections, and a rapidly evolving product catalog.

Customer

Wally’s Wine

Industry

Landscaping

Platforms Used

Shopify (Headless) | Acumatica | Sanity | Klevu | Hydrogen (PWA)

Challenges 

Complex Headless Architecture Rollout
Adopting Shopify’s Hydrogen-based headless approach required custom workflows, overcoming a learning curve, and managing edge cases in real time.
Data Synchronization Issues
Products in select categories (e.g., Gift Baskets, Caviar) were not displaying due to sync conflicts with Klevu.
ERP Integration Limitations
Known tax sync issues in Acumatica 24R1/24R2 required early detection and custom workarounds to avoid launch delays.
Operational Dependencies
Late discovery that the Shopify Connector license had not been procured required an alternate go-live plan to meet deadlines.
Platform Constraints
Shopify’s daily API sync limit (50K products/day) introduced challenges for full catalog publishing and validation.

Kensium Solutions 

1
Headless Shopify Implementation
Decoupled the frontend from the backend using Hydrogen PWA, enabling a fast, immersive customer experience with limitless design flexibility.
2
Sanity CMS Integration
Allowed Wally’s team to independently manage rich, dynamic content—reducing time-to-publish and enabling highly visual storytelling on product and landing pages.
3
ERP & Marketplace Sync Optimization
Customized Acumatica integration to address tax sync issues, streamline order flows, and ensure data accuracy across systems.
4
Klevu Search & Merchandising Fixes
Resolved category-level sync issues to ensure curated collections appeared correctly on the storefront. 
5
Alternate Go-Live Contingency
When licensing delays emerged, implemented a phased go-live approach to keep launch momentum without compromising long-term architecture goals. 
6
Post-Go-Live Support & Rapid Issue Resolution
Daily standups, real-time Teams collaboration, and immediate fixes during off-hours ensured smooth deployment and client confidence.

Outcomes

Immersive Luxury Experience
A visually rich, high-speed, headless storefront that reflects the Wally’s brand.
Faster Content Deployment
Sanity integration empowered the marketing team to publish updates without developer intervention.
Stronger Backend Reliability
Acumatica became the single source of truth for orders, inventory, and pricing.
Improved Customer Experience
Resolved search, category, and tax issues ahead of go-live to ensure a frictionless shopping journey.
Agile Growth Foundation
Future features and campaigns can be rolled out rapidly without full-site rework.
Phase 2

Fast Followers

Wine Subscription Service
Monthly or quarterly curated selections tailored to customer taste preferences.
Wine Pairing Recommendations
Expert pairing suggestions to drive cross-sells and enhance customer value.
Personalization Options
Custom-engraved bottles for gifting and events
Real-Time Compliance
Integration with the DRINKS app for age verification and state-specific compliance.

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