Scaling Commerce Infrastructure for High-Volume Growth & Multi-Channel Expansion

Shopify

Acumatica

ChannelAdvisor

Loop Returns

Magento (Legacy)

+10K

Daily Orders

1M+

Product SKUs

100%

Automated Marketplace Sync

About Shoebacca

Shoebacca is a leading online retailer known for its vast selection of athletic and casual footwear from top global brands. With over one million SKUs and daily order volumes exceeding 10,000—especially during promotional spikes—their operations demand highly scalable, automated backend systems. In addition to their core DTC business, Shoebacca also operates white-label partnerships, marketplaces, and a dedicated recommerce division called BrownBox, specializing in open-box and refurbished products.

Overview

Shoebacca has partnered with Kensium for more than eight years to modernize and scale its eCommerce infrastructure. Early work centered on Magento customizations and integration support, but by 2024 Shoebacca fully replatformed to Shopify, Acumatica, ChannelAdvisor, and Loop Returns. Today, Kensium’s connectors and integrations power a unified, high-volume commerce ecosystem designed for agility and growth.

Customer

Shoebacca

Industry

E-Commerce

Platforms Used

Shopify | Acumatica | ChannelAdvisor | Loop Returns | Magento (Legacy)

Challenges

Massive Product Volume & Daily Order Velocity

Managing nearly a million SKUs and handling 10K–15K daily orders, including dropshipping and warehouse fulfillment.

Marketplace & Third-Party Inventory Complexity

Inventory not only existed in Acumatica warehouses, but also flowed from NAFTA feeds and third-party sources—requiring custom logic to read, map, and sync accurately.

White-Label Dropship Management

Partners placing orders on Shoebacca’s platform needed dynamic inventory visibility and order tracking tied to Shoebacca’s backend.

Replatforming Decision

Maintaining Magento became costly, and its ChannelAdvisor integration was deprecated—pushing Shoebacca toward Shopify.

Unique Recommerce Workflows (BrownBox)

Selling serialized, one-of-a-kind refurbished products required syncing individual serials as unique SKUs on marketplaces like eBay.

Returns, Refunds, and Exchange Complexity

Shopify’s native limitations around reverse logistics workflows needed to be supplemented with a modern, purpose-built return system.

Kensium Solutions

Shopify + Acumatica Connector (Current Platform)

Seamless migration from Magento to Shopify in early 2024.

Customized the Acumatica–Shopify Connector to handle Shoebacca’s unique business logic, including multiple warehouses, dynamic pricing, and channel-specific rules.

Loop Returns Integration

Designed and implemented an integration between Loop Returns and Acumatica for refunds, exchanges, and returns.

Automated reconciliation so all return activity updates customer balances and inventory in Acumatica.

Direct Integration Between Acumatica & ChannelAdvisor

Built real-time syncs of inventory, orders, and shipments directly from Acumatica to ChannelAdvisor, powering Amazon, eBay, and Walmart channels.

BrownBox Marketplace Enablement

Created serialization mapping logic to treat each refurbished or open-box item as a unique SKU in ChannelAdvisor and eBay.

Customized lifecycle syncs to accommodate Acumatica’s lack of native serialization.

Legacy Foundation (Magento Phase)

Early Magento connectors were heavily customized to support dropshipping, third-party inventory feeds, and marketplace syncs.

This work laid the foundation for Shoebacca’s eventual migration, proving out the business logic that later moved into Acumatica and Shopify.

Outcomes & Impact

Unified Commerce Backbone

Acumatica is now the single source of truth, powering all operations with real-time updates into Shopify and ChannelAdvisor.

Faster, Accurate Syncs

Real-time syncs eliminated overselling issues and manual interventions across marketplaces.

Replatformed for Growth

Migrating to Shopify lowered TCO, simplified site management, and gave Shoebacca greater agility.

Streamlined Marketplaces

Orders and fulfillment across Amazon, eBay, and Walmart flow directly from Acumatica.

BrownBox Expansion

Enabled recommerce as a new business line with automated serialized inventory tracking.

Returns Reimagined

Loop Returns integration brought frictionless post-purchase workflows, improving customer experience and operational efficiency.

Client Testimonial

Shoebacca has evolved into a high-velocity operation with complex fulfillment logic—and Kensium has been at the center of our success story for over eight years. Their ability to not just build connectors, but truly understand and engineer around our evolving needs, is unmatched. From our Magento beginnings to today’s Shopify-driven ecosystem—Kensium got us there.

-Shoebacca Executive Team

I want to both thank and congratulate Kensium on the exceptional work you’ve all done to help launch our new e-commerce platform. This was undoubtedly one of the smoothest, most productive, and for sure the most fun project I’ve had the pleasure of participating in

-Shoebacca Executive Team

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Scaling Commerce Infrastructure for High-Volume Growth & Multi-Channel Expansion

About Shoebacca

Overview

Customer

Industry

Platforms Used

Challenges

Kensium Solutions

Outcomes & Impact

Client Testimonial

Explore More Case Studies

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