A Comprehensive CRO Audit to Transform the eCommerce Experience
About Kingsley North
Quantitative Analysis
2.1% (industry average 1–5%). Potential for growth given niche, high-intent audience.
Desktop 3.04% vs Mobile 1.35%, with mobile as primary traffic source — pointing to significant friction.
44.5%, in line with global averages but driven by missing payment options, unexpected costs, and lengthy checkout.
29.3% of sessions never reached product pages, suggesting homepage navigation or search UX issues.
Billing stage showed highest abandonment, linked to form validation problems, missing trust signals, and weak feedback loops.
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Qualitative Analysis
Competitive Insights & Key Recommendations
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Conclusion
Explore More Case Studies
Integrating Shopify with ERP to increase revenues by 66% and improve inventory management while reducing labor costs.
SOLUTION
With the Shopify Connector, Acumatica was treated as the single source of truth for product data and especially inventory.
INDUSTRY
Holiday Decorations
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Consistent double-digit revenue growth year-over-year, fueled by constant innovation in UX/UI, the launch of PWA-site.
SOLUTION
The new PWA based Magento site built by Kensium was able to bring down response times from 40+ seconds to under 4 seconds – even for complex pages.
INDUSTRY
Heating, Air Conditioning, D2C
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Create superior customer experiences leading to improved CSAT and increased sales.
SOLUTION
North40 was able to maintain control over the entire customer experience and gather valuable data on consumer preferences.
INDUSTRY
Outdoor Goods, Retail
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Increase Revenues, Gain Customer Loyalty, Improve inventory management, Reduce shipping and Labor costs.
SOLUTION
With Acumatica and its connection to Magento, AMI’s online orders now flow into the financial system in real- time.
INDUSTRY
Agriculture & Farming
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Leveraging Progressive Web App and Adobe Commerce for explosive business growth.
SOLUTION
With the help of Kensium, Riddles was able to increase traffic, Conversion Rate as well as Average Order Value
INDUSTRY
Luxury Goods & Jewelry
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A blazing star of Unified Commerce that leveraged Acumatica’s native functionality to connect Ecommerce website and scale the efficiencies to the next level.
SOLUTION
By transitioning to BigCommerce and Acumatica, YardBright immediately benefited from a modern, scalable platform.
INDUSTRY
Landscape Lighting
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BigCommerce Multi Storefront with Acumatica integration – One integrated solution to manage all business operations including three Ecommerce websites
SOLUTION
All the initial goals at the beginning of the project were realized – including the single integrated system that allows Room One to manage all aspects of their business.
INDUSTRY
HVAC, Recommerce
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Streamlined operations, effective inventory management and BigCommerce’s B2B capabilities to provide Franchise / marketplace capabilities for Sod.
SOLUTION
One key factor in SodStar’s success was its D2C model. This strategy was powered by cutting out traditional retail channels and selling directly to customers through its website and physical stores.
INDUSTRY
Agriculture and Farming
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Fusing Commerce with Cause: Door County Candle’s Revenue Surge Powered by Kensium’s Shopify + ERP Solution.
SOLUTION
As a result of Kensium's work, DCC has not only been able to donate substantial sums to noble causes but has also seen a marked increase in sales.
INDUSTRY
Home Décor, Wellness
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Fasttrack migration from WooCommerce to Shopify Plus with strong back-end ERP Integration.
SOLUTION
Kensium was able to launch a new Shopify website for 3DXTECH supporting B2C & B2B buyer journeys, integrated with Acumatica in under 3 months
INDUSTRY
3D Printing & Manufacturing
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Big Country Pet Co. is a leader in the frozen raw pet food industry, dedicated to providing high-quality, nutritious products for pets. To enhance its B2B ecommerce operations, the company implemented innovative digital solutions, streamlining inventory management, ordering processes, and customer experience.
SOLUTION
The team implemented innovative B2B solutions for Big Country Pet Co. on the BigCommerce platform, enhancing inventory management, streamlining bulk ordering, and improving customer satisfaction.
INDUSTRY
E-Commerce
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Half Price Banners is a company specializing in high-quality, custom banners and advertising signs designed to enhance brand visibility and effectively convey messages. Leveraging over 20 years of expertise in large-format printing, they provide a diverse range of products tailored to various promotional needs.
SOLUTION
The team implemented a comprehensive redesign of Half Price Banners website on the BigCommerce platform, achieving significant improvements in user engagement and business performance.
INDUSTRY
E-Commerce
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