Designing a Cohesive Identity for an AI Healthcare
Innovator
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Logo & Branding

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UX/UI Design

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Interactions

About DeepForrest AI

DeepForrest AI is a company specializing in AI-driven solutions, focusing on data engineering and generative insights. Their mission is to empower businesses by harnessing the potential of data and artificial intelligence, offering services that streamline the integration of AI into business operations, thereby fostering innovation and progress.

Launch Project

Customer

DeepForrest

Industry

Healthcare

Platforms Used

Figma, Adobe Illustrator,
Adobe photoshop

The Challenge

DeepForrest, an AI-powered healthcare solutions provider, wanted a dynamic and memorable brand identity that also reflected its connection to nature. The challenge was to create a logo that captured the essence of growth, innovation, and trust while maintaining a sleek, professional look.
Additionally, the website needed to convey DeepForrest’s value proposition clearly, offering an intuitive user experience and a visually compelling interface to showcase their AI solutions.

The Brand

We created three mood boards with different tones, and the client chose the nature-inspired theme. After exploring 8–10 logo concepts, we refined the final design through 4 iterations. The branding extended to a stationery kit, including business cards, letterheads, and envelopes, ensuring a consistent and professional identity.
Stationery Kit: Designed business cards, letterheads, and envelopes with consistent branding.
The kit featured subtle nature-inspired elements, creating a cohesive and recognizable brand presence.

Wireframes

Results

The branding and website design gave DeepForrest a strong digital presence, effectively communicating their expertise and innovative solutions. The cohesive visual identity and user-centric website positioned them as a trustworthy, forward-thinking AI solutions provider in the healthcare industry.