Role Overview:
This role is ideal for someone who enjoys writing, understands digital platforms, and is curious about how content supports marketing outcomes.
You will work across B2B technology & Commerce use cases — interpreting concepts and producing written content that fits different formats such as blogs, social posts, scripts, and structured SEO content.
This Trainee is content-first, but with a strong marketing layer, especially around social platforms and SEO direction.
Key Responsibilities:
1. Content Creation (Primary Responsibility):
- Write clear, structured content for:
- Blog articles
- Website sections or product content
- Long-form and short-form B2B/eCommerce topics
- Convert complex B2B technology or commerce concepts into simple, engaging narratives.
- Create content aligned with SEO briefs shared by the SEO team.
2. Social Media:
- Write platform-appropriate copy for:
- Creative copy for social graphics
- LinkedIn posts
- Instagram captions
- Short-form hooks, headlines, and messaging
- Understand how tone, style, and message differ across social platforms.
3. Research:
- Conduct background research for B2B + eCommerce content topics.
- Synthesize information into clear and well-structured copy.
- Stay aware of content styles and trends in digital marketing and social platforms.
4. SEO-Aware Content Writing:
- Work with the SEO team for briefs and direction.
- Write content that supports keyword intent and AI Search Optimization (AISO).
- Produce structured content that improves search visibility.
- Understand basic SEO concepts (guidance will be provided)
Skills & Qualities We’re Looking For:
Must-Have:
- Great written and verbal communication
- Ability to understand a concept and reframe it into meaningful content
- Creative thinking and adaptability
- Attention to detail in writing
- Ability to write for B2B and commerce contexts
Good-to-Have:
- Prior writing samples (blogs, essays, social captions, creative writing)
- Basic familiarity with SEO or content marketing
- Understanding of social media platforms and their content styles
- Interest in digital commerce or B2B technology content
