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GA4 Upgrade FAQ

The upgrade from Universal Analytics (UA) to Google Analytics 4 (GA4) is a significant change that requires careful planning and execution. Here are some frequently asked questions (FAQs) to help you understand the upgrade process:

• Q: What is the difference between Universal Analytics and GA4?

  A: Universal Analytics is the previous version of Google Analytics, and GA4 is the latest version. GA4 offers a new data model, machine learning-powered insights, and more advanced tracking capabilities, including cross-device and cross-platform tracking.

• Q: Why should I upgrade to GA4?

  A: GA4 provides more advanced tracking capabilities, machine learning insights, and a more flexible data model. It also allows you to measure user behavior across multiple devices and platforms, which is becoming increasingly important as users interact with brands across multiple touchpoints.

• Q: How do I upgrade to GA4?

  A: The upgrade process depends on your current setup. If you're using Google Tag Manager, you can set up a new GA4 tag and trigger to start collecting data. If you're using a different tag manager, you'll need to consult the documentation for that tool. The best solution is to consult Kensium's marketing team for an upgrade strategy that fits your business needs.

• Q: Will my UA data be automatically transferred to GA4?

  A: No, your UA data won't be automatically transferred to GA4. However, you can set up cross-domain tracking to ensure that data from both UA and GA4 are linked together.

• Q: What should I do before upgrading to GA4?

  A: Before upgrading to GA4, you should make sure that your website or app is ready for the new tracking code. This may include updating your privacy policy, checking your tracking setup, and identifying any custom dimensions or metrics that you want to track in GA4.

• Q: What are some best practices for upgrading to GA4?

  A: Some best practices for upgrading to GA4 include setting up cross-domain tracking, creating a data layer, testing your tracking setup, and setting up custom dimensions and metrics.

• Q: How long will it take to upgrade to GA4?

  A: The time it takes to upgrade to GA4 depends on your current setup and the complexity of your tracking requirements. However, it's important to plan for a sufficient amount of time to ensure that the upgrade is done correctly.

• Q: Will I lose my UA data if I upgrade to GA4?

  A: No, you won't lose your UA data if you upgrade to GA4. However, you'll need to set up cross-domain tracking to ensure that your data from both UA and GA4 are linked together.

• Q: Can I use both UA and GA4 at the same time?

  A: Yes, you can use both UA and GA4 at the same time by setting up cross-domain tracking. However, it's important to note that GA4 is the future of Google Analytics, and it's recommended that you upgrade to GA4 as soon as possible.