Shopping Feeds

Use of Comparison shopping sites is becoming increasingly popular among online shoppers, as these shopping engines makes the task of buying a product much easier by the online shopper. Most of the customers who visit comparison shopping site are those who are in the buying phase of their shopping experience.

Comparison shopping engines allow consumers to compare products, features and prices offered by different vendors. Customers can also view customer ratings of products and read comments posted by other customers. These features enable customer in making a better buying decision, hence more and more customers are turning towards comparison shopping sites before buying a product.

Submitting product details of your site to the comparison shopping engines is done through a specified format known as data feed, which is unique to each shopping engine. An amount is charged whenever a visitor clicks on your product listing and visits your site.

The product data feed needs constant management and optimization to ensure optimal visibility in the product listings leading to increased conversions. Kensium’s expertise in Comparison shopping engine service enables us to submit optimized product feeds and drive more sales in the comparison shopping sites.

The raw product details received by Kensium from the clients are processed and converted to meet the requirements specified by each shopping engine.
Kensium optimizes the feed content with inclusion of targeted keywords in the product titles and descriptions to appeal to the shopping engines and appear above those of your competitors. The bids are monitored continuously on a category and product level to ensure optimal positioning and obtain maximum return on your investment.

With Kensium’s shopping feed management service, we make modifications to data feed to match each comparison shopping engine and guarantee that your data feed is free from errors.

Detailed reports on the performance in each comparison shopping sites are provided periodically. An analysis is also presented on the activities which will be performed to optimize the campaigns.

Kensium carries out all the tasks required to successfully manage a product data feed in a comparison shopping site from strategy formulation to content development to reporting and analysis.

Kensium offers Shopping feed management service for the following comparison shopping sites

BizRate
Froogle
Kelkoo
MySimon
NexTag
Price Grabber
Shopping.com
Yahoo Shopping
MSN Shopping