Krohn & Moss - Developing IT enabled legal solutions for superior outcomes

Virtual IT support augments this leading law firm’s online marketing efforts.

The Client

Krohn & Moss is a leading law firm specializing in consumer law by protecting the interests of consumers as buyers of automotive products. Within a few years of inception, the company ventured into consumer fraud claims pertaining to vehicles and expanded their focus to handle FCRA and FDCPA violations.

Challenges

As part of their business expansion, Krohn & Moss moved to Internet Marketing to obtain leads and eventual conversions. During this phase, they faced several challenges:

  • Justifying the quality of Internet Marketing leads against the monetary spend on online marketing efforts.
  • Estimating actual conversions from potential leads acquired through online marketing and tracking revenue from these conversions.
  • Managing potential customers and maintaining their claims processing cycle.

Our solution

We developed a tracking mechanism for Krohn & Moss that enabled them to effectively track leads obtained from various online marketing tools like PPC and SEO, and follow through these leads till conversion. We helped revamp their internal lead management workflow by deploying a faster, user friendly interface. Regular reports and email alerts helped the senior management at Krohn & Moss monitor individual employee performance.

Business benefits

We are a trusted partner and the virtual CTO for Krohn & Moss, managing IT functions across the entire organization, external vendors, and business partners. We offer the necessary IT support including Infrastructure Management, Application Development and Maintenance, Internet Marketing, and Back Office support.

Our solution helped the client maintain a structured internal system to manage their various online marketing efforts. Their lead management workflow integrates different online sources and offers a unified marketing solution.

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