Email Marketing

E-mail marketing is one of the most cost effective and efficient methods of marketing to gain new customers enhance customer relationships, customer retention and ultimately increase the brand name of the company.

Permission based email marketing enables two way communication with your customers, delivers your message to highly targeted audience, and offers precise tracking and measurability. Email marketing costs only a fraction of other forms of marketing.

The main problem with email marketing is that the message may never be carried to the intended recipient, because of spam filters or poorly designed email templates. Kensium’s experience and expertise in email marketing service can help you carry your email message to the intended receipts effectively.

Kensium helps you through the entire process of email marketing campaign. The process of email marketing starts with setting up a list of targeted email receipts.

The format and content of the message is developed. The email templates designed are personalized and ensured that the message is relevant to the recipient. An html email template is prepared by our expert designing team.

Even when customers agree to receive emails from you, the spam filters may block your email, when the standards are not met. The standard guidelines are followed to ensure that the email passes through the spam filters and reaches the inbox of the recipient.

Kensium ensures that all the emails sent through comply with the federal CAN-SPAM Act.

The email lists are maintained to maximize the campaign effectiveness. Email addresses are reviewed to make sure that they are valid. The email lists are regularly checked for bad addresses such as miss spelt addresses, duplicate addresses and other issues. Unsubscribe requests are promptly attended to and removed from the mailing lists.

All the emails bounced or flagged as spam are investigated to find the reason and the problem is resolved before the launch of next email campaign.

Real time tracking is carried out during the entire phase of email marketing campaign. The real time tracking enables us to measure the success of the campaign and make improvements, where ever required.

A detailed report is sent after each email marketing campaign. The reports contain information on total emails sent, emails bounced, total messages delivered successfully, open rates of email, click through rates of each link in the email template and unsubscribe requests. The total sales conversions generated through the email campaign are also measured.

Kensium conducts an analysis after each email marketing campaign investigates areas of improvement for future email campaigns. With Kensium email marketing service you can be rest assured that your message is delivered to the intended recipient and also ensures that your company is not black listing.