Search Engine Optimization
Higher search ranking is the dream of many Website owners.
Search Engine Optimization helps the Websites rank in the top search engine listings for targeted keywords.
A successful Search Engine Optimization involves extreme planning, timely execution, continuous monitoring, and improvement of the results achieved in view of the constant changing trends in search engine algorithms.
Our expertise in Search Engine Optimization at Kensium helps companies to:
- Optimize their complex sites for natural search engine listings in all the major search engines
- Carry off-page optimization to boost search engine rankings
- Increase visibility in potential zone to attract maximum traffic
Tell us about your dreams. Together, we will work to achieve it for you.
Following are some of the services that we offer as a part of Search Engine Optimization:
Keywords
The search engine optimization tasks undertaken would ensure that your website is listed in the first page of Google, for the specified number of keywords, according to the plan.
Website SEO Analysis
A detailed analysis of the site is done for the search engine friendliness of the website. A report will be furnished with recommendations for improvement, if any.
Robots.txt Creation
A robots.txt file would allow search engines to index your site according to your preferences. A Robots.txt is created/optimized to specify your preferences.
Webmaster Accounts Setup on Google, Yahoo, and Bing
Webmaster Accounts are setup in Google, Yahoo and Bing. These accounts help in the submission of the sitemaps to the search engines. Should the Search engines face any issues in indexing your site, the same is notified in the accounts.
Search Engine Submissions
The details of your website are submitted to the specified number of search engines.
Analytics Account Setup (or Review)
Analytics helps us know the performance of your site and the various online marketing campaigns. The code is setup in all the pages of the site. Based on the information obtained in analytics, corrective action can be taken.
XML and TXT Sitemaps Generation with XSL Stylesheets
A site map with all the URLs is created in XML and txt format that helps search engines index all the pages effectively.
Sitemap Submission to Google, Yahoo, and Bing(MSN)
The sitemaps are updated frequently with new URLs in the site, so the updated site map must be submitted to search engines regularly.
Home Page Optimization
The most important keywords are selected and the layout and content optimization are done. This improves indexing of the entire site and helps in getting top ranks in search engine results.
WebPages Optimization
The web pages are optimized with the targeted keywords and the structure would also be improved to facilitate better rankings. The optimization is done for the number of pages as specified.
Meta Tags Optimization
The Meta tags, title, description and keywords are the most important factors in determining the rankings of your site. These metatags should contain the targeted keywords for the page and they must be unique. The Metatags are optimized for all the required pages.
Website Competitor Analysis
A comparative study of your website with those of your competitors’ websites is carried out, based on a set of parameters and a report is made with recommendations.
W3C Compliance (XML and HTML Validation)
A website that is W3C compliant is considered to be highly search engine friendly so the website code is verified for the compliance of W3C standards and corrective measures are suggested.
URL Rewriting
the dynamic URLs make it difficult for the search engines to craw and list them in the search engine result pages. The dynamic URLs of your site may need to be converted to static URLs. Manual and technical changes must be carried out to allow better indexing of the site in search engines.
Website Architecture Optimization
The architecture of your website should have good text links, facilitate placement of more content and index able by search engines. All the required technical changes are done to improve website architecture to make it search engine friendly.
Canonical URL Check and Setup
URL canonicalization is the process by which URLs are modified and standardized in a consistent manner. URL canonicalization helps websites in assigning importance to web pages and to reduce indexing of duplicate pages. We check the URLs and make the necessary changes.
Website Usability Study
A site with better usability helps the visitor find the information he is looking for. Better usability also helps the conversion rates to improve. Usability Study is an indicator how user friendly a site is based on which a report is made with recommendations for improvement.
Google Maps Listing
A listing in Google maps in the region you operate helps your website get listed for your services or products you offer in your region.
Directory Submissions (Manual)
Search engines prefer sites with a listing in authoritative directories in the web. The details of the website are submitted to the number of directories as specified for each plan. Subject to the guidelines of the directories and the quality of your site, it is approved.
Free Link Exchange Pages/Directory Setup
To create a two-way link exchange we need to have a page in our site from where we would give link to the selected sites. We will setup the page, for link exchange activity.
Link Exchange Campaign Maintenance
The daily link proposals received from other websites are checked for quality. They are approved or rejected on our standards. They are regularly reviewed for any inconsistencies.
One Way Link Submissions (Manual)
The number of incoming links for the site hugely influences website rankings. The details of the website are submitted to a number of relevant websites. Subject to the guidelines of the website and the quality of your site, it is approved.
Reciprocal Link Submissions (Manual)
The link to a relevant website is placed your site and its details are sent to respective webmasters for the placement of your website link in theirs. The number of Reciprocal Link proposals sent is subject to the specifications of a plan.
Free Blog Setup, Customization & Optimization
With the recent developments in search engine ranking algorithm, blogs are given more weightage. An internal blog in the site gives you the room to add content continuously. The Plug-ins installed and the right optimization enables rapid indexing of the blog posts by search engines.
Free FeedBurner Account Setup & Optimization
FeedBurner is a web feed management platform. It provides custom RSS feeds and feed management tools to bloggers, podcasters, and other web-based content publishers. We optimize, publicize and monetize your RSS Feeds with real time visitors and subscriber tracking.
Article Writing
The content in the articles should be updated regularly with fresh and exciting content to attract search engines in a way to visit your site more frequently. Articles must be optimized with requisite keyword density to get better rankings in the search engines. The content is either provided by you or created by us and is optimized and posted in the articles.
Article Submissions
Article directories help get back links to our site and also get visitors to our site. Articles are submitted to a number of article directories as specified in the plan. Subject to the guidelines of the directories and the quality of your article, it is approved.
Blog Posting
The content in the blog should be updated regularly with fresh and exciting content to attract search engines to visit our site more frequently. Blog posts must be optimized with requisite keyword density to get better rankings in the search engine rankings as well. The content is either provided by you or created by us and is optimized and posted in the blog.
Blog and Feed Submission to Ping Services
Search engines must be made aware of the content posted on our site in short time, so the blog or feed should be submitted to ping services. Blog updates are pinged to search engines through the Ping services. Their number and frequency are subject to the type of the plan you choose.
Blog Directory Submission (Manual)
The details of the Blog are submitted to the number of Blog directories as specified for each plan. Subject to the guidelines of the Blog directories and the quality of your Blog, it is approved. The page rank of the Blog and its performance in search engine rankings improve based on the number of links to the blog pages.
RSS Feed Syndication
RSS is a web feed format used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. Web feeds benefit publishers by letting them syndicate content automatically.
RSS Feed Directory Submissions (Manual)
The details of the RSS Feed are submitted to the number of RSS Feed directories as specified for each plan.
Subject to the guidelines of the RSS Feed directories and the quality of your RSS Feed, it is approved.
Press Release Writing
The optimized press releases is written about any latest development in the company or new product release.
Press Release Submissions
A press release is written and submitted in the specified number of Press release sites. Subject to the guidelines of the Press release site and the quality of your Press release, it is approved. Here the press releases get syndicated and we can get links and traffic from many sources.
Website Content Writing
The website content is optimized to rank better for the targeted keywords in search engines. The content should be updated regularly with fresh and exciting content to attract search engines in a way to visit our site more frequently. Content must be optimized with requisite keyword density to get better rankings in the search engines.
Social Bookmarking Profiles Creation & Bookmarking
The search engines frequently visit social bookmarking site and start crawling the sites bookmarked. If your URL is book marked in the sites there is always a chance that your page would get indexed by search engines very quickly. The selected URLs are bookmarked in the specified number of social bookmarking sites.
Social Media Promotion (Media to be provided by client)
Social media content provided by a client is used to promote the client website in the specified number of sites according to the plan. The content should be updated regularly with fresh and exciting content to attract search engines in a way to visit our site more frequently. Content must be optimized with requisite keyword density to get better rankings in the search engines.
Classified Ads Submission (Local Business Listings)
Businesses spread over different regions or are operating at one location, the details are submitted in specified number of local classified sites subject to the plan you choose. This helps get visitors who are searching for our service or product in those site and additionally in Google.
Promotion in Social Networking Sites
Accounts are setup in Facebook, MySpace and Twitter and the required updates are made in your profile.
Forum Installation, Customization and Optimization
A forum is installed in your site with all the required features that enable the users to interact. This further improves SEO ranking of your site.
Forum Posting
Industry specific forums are visited and comments are posted in specified number of forums. This can be done according to an existing theme of the thread with a link to the site. Or a new thread is created. This activity helps promote the brand awareness and also helps get links and visitors.
Shopping Feeds Creation & Submission to Google Merchant Center
Google Merchant center allows us to list all the product of your site in a standard format. The products submitted would also be displayed in the regular search engine listings. An optimized product feed is created which follows the Google standards and submitted to Google Merchant Center.
Shopping Feeds Submission to Social Shopping Sites
Social shopping sites allow visitors to add products and comment or write reviews. We can get the products listed for free and get free traffic to the site. A product feed is created for each specific social shopping site with all the product details. The number of sites to which the product details are submitted varies depending on the plan selected and the number of products in the feed.
Services Feed Creation (for Service Based Sites)
If your site provides only services, a services feed is created with all the services you provide. The number of sites to which the services details are submitted varies depending on the plan selected and the number of services in the Services Feed Creation.
SEO related Website Maintenance & Follow-up
Once the updates are made in the site and the regular work starts, they are subjected to regular performance check and tweaking. Any updates made in the site are also checked for Search engine friendliness and necessary activities are taken.
Search Engines Ranking Positions (SERP) Check
Search engines ranking are checked for the selected keywords in Google, Yahoo and MSN and the statistics are kept track of.
Search Engines Tracking
A record is maintained for all the visits, the popular search engines have made to your site. This helps identify the frequency of search engine visits to your website and make the improvements in your site accordingly.
Webmaster Accounts Check
The webmaster consoles provided by the top search engines allow us to view and address the issues identified in your site.
Email Reports
You are regularly updated about the performance of your site with a comprehensive set of reports which are emailed.